Currently, signage has become an essential communication tool for companies. It is found everywhere: in front of a store, on a window, in the street, in offices… But what is it? How many forms of signage are there? And what exactly is it for?

Signage: what is it exactly?

Company signage is the set of all the elements used to indicate the location of an establishment to customers and to guide them.

It is an advertising medium that is of great importance in the communication of a company. In addition, it does not require a large investment, unlike other forms of advertising. There are two main forms of signage, namely:

• Interior signage: these are all media that are intended to guide and orient visitors, customers, employees, etc. to easily find the location of the store, outlet, warehouse, office, etc. This category includes billboards, plans, shelf-stops, point-of-sale advertising, etc.
• And the exterior signage: it is used to inform passers-by and visitors of the existence of a box. The most common are signs, totems, advertising flags, placards, etc.

Why business signage?

The main role of company signage is to guide customers and visitors so that they can easily access the premises, but also to inform them about the services and products offered by the firm.

Then, it conveys the brand image. This is why quality and attractive signage can seduce customers and prospects and encourage them to buy. This can therefore increase turnover and at the same time improve the reputation of the company.

Moreover, it is also a formidable way to differentiate yourself from your competitors and to acquire a new market share. The ground rules? Signage must be striking and original to be effective! As for the illuminated panel, its use is often requested by companies wishing to be visible even at night and night businesses!