To inform and guide customers within the commercial space, there is a multitude of communication tools, each of which has a role to play.

adhesives

Vinyl stickers are important in visual communication and there is a wide choice of models. The window sticker will be favored to adorn storefronts and all kinds of glass or windows.

For adhesives, it is possible to use adhesive letters, printed logos to highlight your image, lettering with or without cutting, etc. to create custom stickers.

To set up adhesive signage, it is also possible to opt for the floor sticker, very useful for marking out a space.

Les kakemonos

The kakemono is a banner suspended vertically or on a stand. It is an ideal visual aid for attracting the consumer’s eye, signaling a direction, marking a route, highlighting promotional offers, etc.

There is a wide range of materials, sizes, and types of printing to meet the constraints and needs of the sign. It is a very powerful marketing tool for customer visibility.

Billboards

The wall display panel is useful for informing the consumer, giving him details about the store: changes in schedules, work in progress, job offers within the company… It is one of the first communication tools. between the distributor and the consumer and it is generally located at the different entrances to the sign.

Directional signs

Essential for directing visitors, directional signs must be precise, well located and visible. There are of course the plans, present in different places to be easily accessible, but also the label holder, the wall visual holder, the totem, the door plate, and the signaling plates, also called signaling panels. Directional signage makes the place more pleasant for the visitor and saves him time.

billboards

Point-of-sale advertisements are an integral part of signage products, as they catch the consumer’s eye and inform them about current promotions.

The billboard structures and arranges the point of sale to improve its visibility. It also encourages the act of purchase of the customer and thus increases the sales of the distribution network.

Safety signage

Compulsory in all French establishments open to the public, in Paris as elsewhere, safety signage comes in the form of pictograms, signal easels, or wall panels.

It must indicate the safety instructions, in the event of a fire, in particular, the contact details of the emergency services, and the prohibitions to be observed inside the sign, such as the ban on smoking. The signal easel warns the visitor of potential danger when the ground is slippery for example.

Improving in-store signage is an essential asset for the company because it allows it to differentiate itself, work on its brand image and make customers want to come back.

It helps the consumer in his shopping experience so that he finds the products he is looking for more easily, therefore it serves to boost sales.

The informational signage is supplemented by different types of POS, in order to strengthen the brand’s communication and build customer loyalty.

Contact us to talk about your projects and get a free quote. All our products are made in South Africa.