Signage plays a very important role in the comfort felt by visitors to a site, a clinic, a college or even a public building.

Signs are fundamental elements to facilitate access to the products that we are looking for, so to speak. A distinction is made between interior signage and exterior signage.

Guide visitors to the premises

The exterior signage of a building or site designates all the elements used to guide the visitor to the site. This is essentially the signage present on car parks and store access roads.

Parking signs and traffic signs or even site reception signs constitute the exterior signage of a site or a public building.

Exterior signage therefore includes all the communication media that indicate the presence of a public building, a college, a clinic or even a company. These communication media can be signs, advertising flags, pharmacy crosses, direction signs, etc.

Inside premises

In its capacity as door signage, interior signage consists of communication media that help guide people in an establishment or site and thus facilitate the visit.

Many interior signage supports exist, such as: billboards, billboards, kakemonos, adhesive on the floor, plans, shelves, etc.

Digital billboards, as indoor signage, use the latest technology like LED to deliver a message, allowing the display to be changed remotely with a click using a computer.

As you will have understood, it is a very useful interior signage element that offers several advantages. Among other things, it allows the original display of visuals, which constitutes a real visual cue to guide the visitor.

It is lightweight, easy to install and comes in many sizes. Quite rightly, it has its place inside a clinic, for example.

Some tips

Nothing is more hostile than an activity area where the visitor is looking for his way. Interior signage is used today by everyone, professionals and individuals.

For businesses or other public buildings, signage has the same purpose: to make themselves known to the surrounding area and direct their visitors to the site.

Exterior signage should be designed to attract and project the most favorable image of the site. Also, it must catch the eye and inform without attacking, directing the pace quite naturally.

As far as internal signage is concerned, it is essential to mark out a place and highlight useful information to visitors. Your internal signage must however adapt to your brand image.

Who has never turned for long minutes on the floor of a building in search of an indication of the place sought? Orienting visitors is essential, so as not to turn their heels.

Source of the article:  MR Enterprise